Learn the Secrets of Creating Wildly Profitable Advice and Information Products

1. First of all I want you to understand what exactly does the Term Advice and Information product mean?

The Term Information Product means an electronically deliverable, knowledge-based product. There is a huge variety of Informational Products like E-books, Reports, E-zines, Newsletters, Audio Programs, Courses & other Tutorial files.

2. Why are Information products such a great business opportunity online?

The Answer is simple: It’s the ultimate way to make money online:

Basically you can take what You have, know and like and turn it into Money selling advice and information. You can start it without having Money. Yes, You can create them with little or no investment at all. (You only need pay for a domain name and a webhost. But You can make a high quality product for free.) You can create your products from Home sitting in front of your computer in your free time. You can start your business without Risk. The only thing you can lose is your time you spent creating your products. You can test the market without investigating a lot of money.

There is a very high profit potential in Advice products: You can create and sell an E-book all by yourself. What’s even more persuasive that you can completely forget about production costs, inventory costs and shipping costs as well (as it’s delivered electronically). A huge advantage of Information product is that the time-lapse between purchase and delivery is absolutely negligible. (Simply because it is delivered electronically)

3. Step-by-step Tutorial for creating your own Advice or Information Product:

1. Make a Detailed Market Research (learn more in the 1st part of the Series) and Find Demand on the Market. Don’t lose your time creating products that people are not interested in. You cannot convince your Prospects that they need your product- search for Products with proven Interest in Your Niche.

2. Define the End Results you want and make a Brainstorming about the different options you have to reach your Goal. Decide what kind of Strategies you want to use. Find out what products sell the best in your Market before starting to create them.

3. Run a trademark check on nameprotect.com before Choosing a Name and Logo for Your Product. Avoid Legal Issues and losing your product because of Trademark Violation.

4. Create a Small version of what you want to sell (an E-book or Audio Tutorial for instance) and test it. Make a PPC campaign and Give it out for Free. Don’t work on your product until you get Proven Numbers that there is a Demand on it on the Market. Check out your competitors Products to learn from their Mistakes and Profit from their Successes. Spy for the Topics they unlock, the product types that sell the best…

5. After defining the Winner combination it’s time to turn your Knowledge into an attractive, easy-to-understand product and turn it into money. Don’t start to write your e-book right after choosing a Topic (people who make this mistake often burn out and never finish their product). Make a Plan at First and define the End Result you want to achieve. Making a Brainstorming with your Partners or Team Members focusing on the Results will shift your Creativity and lead for better Results.

You can also Spy on your Competitors and Make a Market Research but forget about copying from existing products. Find out the Current Needs of your Prospects and Find the Solutions for them. Focus on creating something New and Maximize it’s added Value. (If you don’t know much about your market, you can simply hire and Expert to create your info product on guru.com,or make an interview on freeconference.com and transcript it. You can maximize the quality of your product if you decide to make the Expert involved in the project – hihgly motivated people are having better results and if you offer people to share your income the become really motivated…)

6. Electronically delivered products have the disadvantage that people don’t receive a physical item after buying it – just a file on their hard drive. Most of the people go shopping because it makes them feel happy. Creating an outstanding Design you can reduce this weakness. Spending some money on getting a professional logo and a powerful cover image will position your product in head of your competitor’s.

7. Don’t forget about the optimal Pricing of your Product – Information products are usually not expensive most of them cost $20 or less but Pricing is a good way to increase the perceived value of your products and position yourself in head of your competitors. Avoid the mistake of pricing your product too low because production cost is zero. Price it according to the benefits it provides.

8. To get your customers come back again and again add more content and Repeat your Successful Campaign

9. Sell Your Products: give away Free Tutorials before you try to sell anything. It shows that you are confident about the value of your product and providing Immediate results for free you can build Trust in your prospects and they will come back later to you wanting to buy more information

10. Provide Testimonials for instant credibility: Publish the achievements that your Clients had (the new FTC rules has changed the routine but you can still Add testimonials to your website if you can show measurable results)

11. Adding a Money-back guarantee you can avoid charge-backs and negative comments and you make feel your prospects more comfortable about getting their money back if they are unsatisfied and want a refund.

12. Write a Powerful Sales Copy or outsource it for a professional. Focus on the Benefits and simply tell them how this information product will enhance their lives and solve their problems. Speak one-to-one.

Now before you even start to Create Your Information Product – I want to give you some advanced Techniques to Shift Your Mindset. I want to share with you the the 10 steps I learned from Eben Pagan- Internet Marketing Guru who is coaching the most Successful Self-Made Entrepreneurs – and Helped me to Change my Unconscious Programming:

1st Step: Shift your Mindset From Expert to Marketer. Most of the Experts who realize that they know more about a topic than average people don’t want to make the Marketing. They are thinking about Marketers like second class citizens. The Fact is that it’s more important online how to be an Expert in Marketing. When you know the Market and you are interested in publishing Information products you can easily find the Information you need to create an outstanding product or you can simply hire an Expert to create it. Shift Your Mindset from being an Expert to be a Marketer. When You manage to become an Expert and a Marketer you are going to be even more effective. Most of the self-made millionaires online trained themselves to become a Marketer and not “just” an Expert in their field.

2nd Step: Shifting your Mindset from being an Employee to an Entrepreneur changes the way you think about Values. Employees have an unconscious program that determines the way they are approaching the world-they typically think this way: I show up for work in a given period of time I do my job and I deserve to get money in return. There is no problem with this belief system unless you want to become a successful entrepreneur and want your income go up very quickly. Now that you are reading this post I guess You decided to increase Your income- let’s have a look on the mindset of the most Successful Entrepreneurs: basically they are more interested in creating new things, creating more value and solving problems and getting results than just putting their time and energy in work. When you are creating your information product forget about copying other products and websites. Search for new solutions. Focus on Creating a massive amount of Value for your Market. And then after solving the problems of your Market you can expect the money you were waiting for. Give First and Get after.

3rd Step: Focus on becoming a Driver not just a Doer. Shift Your Mindset of Work to the Mindset of Results. The difference between a Doer and a Driver is that Doers are just thinking on themselves like someone who is doing the work while a driver takes the responsibility for delivering the Results. A Driver is a Leader. Stop seeing yourself like someone who is making things and become someone who delivers the Results. The only way to reach this level is forgetting about the small details and focusing on the Results. It’s very important to Leverage this Mindset shift before starting to create your Tutorial Product. The reason why most of the people fail to finish an e-book is that they decide to make an e-book and immediately sit down in front of their computer, open up a word document and start to type…yes, they burn out quickly without seeing the end results in front of them. Drivers on the other site make a brainstorming before even starting their e-book and collect all the details and ideas including the different ways they can use to reach the specified End Result.

It’s a very simple idea: most of the People identify themselves with the work that they do. Those people almost feel themselves guilty if something seems to be too easy. Of course it is good and necessary to work hard especially if your love your job. But if you focus too much on the work you zoom to the details instead of the end results. Start to Think Big.

4th Step: Use the Mindset – Everything is a Test. A mistake that most of the people do is that they find their Niche and then spend a way to much time and money to create the product without testing it. Then after months spent on making the product they realize that there is no interest on the market in buying their product. Well, that’s definitely a problem that can be avoided. Create a small version of what you want to sell (and E-book for instance) and test it. Make a PPC campaign and check out the concurrent products as well. As I told in the 1st part of the Series get proven numbers before you even start to create your product.

5th Step: “Cat your Losers short and let your Winners run.” This is actually a term Stock marketers use but it very relevant in the Information Product Market as well. The reason why most of the Stock marketers lose their money is that they hold on their stocks even if they are going down. They hold on their Losers instead of let their run. Or in the other case when their stock starts to go up they quickly sell it for the profit because it might going down. They cut their winners short. Now what does it mean in our Market?

When you are testing your Advice Marketing Product cut your losers short. Don’t spend too much time trying to make something work that doesn’t. Find something else that works. Or in the other hand let your winners run. If something works don’t go on to something else until you didn’t maximize your Results from it.

6th Step: Never give more than a 20% Probability that something New will make money. Most of the Products that you will test won’t work. This is true. You will fail at first. But the good news is that everyone does and just a few people are determined to test, test and test until they find their Niche. Success is one step beyond the greatest failure you had. Most people don’t reach the highest levels because they give up. So if you never give up and you keep testing you are going to find something that works and it will give you a huge advantage over the competition.

7th Step: Create products for your prospects and not for yourself. Most of the Experts are creating products for Experts and not for people who don’t know anything about the topic. When you are creating products focus on creating them for people who don’t have the level of knowledge you own. Remember the time when you first learned about the Topic and think about ways that could have been made your job a lot easier. Simplify it and Communicate in a simple understandable language. Write and speak one-to-one with your Reader, show him or her how to get the Results step-by-step. Remember that your audience is Regular People: Don’t forget about that your readers are average people- with negative emotions, with debt, a law self esteem. Not everyone is satisfied with his Life-with his job, family, relationships, finances…. Write for regular people and not for yourself

8th Step: Learn to Connect on Fear and Problems. What turns out is that Fear and Problems are better Motivators in most of the cases than desires. People pay more and act faster to get out from a negative situation. Your prospect probably has some frustrations. If you can connect them on this level telling them that you understand their fears and you can help them to solve them they are more willing to listen to your techniques and you can

9th Step: Build Trust with Techniques and build Relationships with Results. If you want to make money selling Advices you shouldn’t forget about that people don’t know anything about you. Most of the people write Information Products starting with an Introduction telling why people should listen to them without even knowing them. Are you wondering why they don’t want to give their money for an alien? Having an Information Product business you need to accept the fact that people are not really caring about you. They are interested in the Results they want which means they want the techniques that can help them to solve their problems. Give people immediate results first before even asking for anything in return and they are going to like you and trust you more. Use the Free Line- give out a Free E-book, Audio Tutorial or Teleseminar and give immediate results for people and they are willing to give more money for you as well. At the End you are going to make more money on the Back End.

10th Step: Focus your message as narrowly as you can but still talking directly to the most of the people. Forget about Magical Products that are solving every problem and Focus on one Thing, one Segment that Affects lots of people. Keep in Mind that People don’t pay you Money for what You want. People only pay Money for What they want. You won’t make money if you create a product that you think can be interesting for people.

In the Next Post I’m going to show You how to: Generate Traffic to your Website (you can have the best product on Earth, if no one knows about it, it’s nothing) How to increase your Conversion (how many people buy something from your side-what to do: copy writing, video, presentation)

Digital Information Products – 3 Tests for Creating Products That Sell

Creating, marketing, and selling an information product online can be a daunting challenge, even for experienced eBook publishers. New product launches are always attended by a certain amount of risks and even veterans can take missteps that cost them dearly in time and money invested.

This article examines the process of creating a digital information product and presents some helpful tips that beginners can use to minimize the risks and maximize the potential of their new information products.

A lot of the how-to guides on creating information products tend to gloss over the idea generation stage. “Write what you know!” or “Write what you’re passionate about!” and other clich├ęs are the usual advice. If only it were that easy!

The truth is, the first thing you have to decide when creating a digital information product is the nature of your own motivation. Why are you writing this eBook or constructing this eCourse or teleseminar?

If your project is a “labor of love,” then by all means just write what you know and are passionate about. If you are developing a new product for your online business, however, this facile advice just doesn’t cut it.

Product development isn’t just creative activity; it demands consideration of the business factors that will mark your new information product as a success or failure – in the marketplace, if not in your own heart.

There are three basic tests you can use to judge the market potential of a new information product: the focus test, the practicality test, and the marketability test.

The Focus Test

You want your digital information product to be laser focused. The ideal subject for a commercial information product has been described as “narrow and deep.” You want the subject to highly focused, but you want a large audience of people who are very interested in this focused information.

Most how-to instructions on creating information products touch on this point, but I don’t think they emphasize the point enough. When you outline your information product (and if you aren’t outlining, start now!), ask yourself what the best part of your eBook will be. What part will be the most informative, the most popular, and the most fun to write?

Next, cut everything else out of your outline and write only the part you’ve selected. You’ve identified the real substance of your information product; focus in as tightly as possible on that substance and eliminate the rest. Emphasize the meat and trim away all the fat.

The Practicality Test

You do not want to be in the business of selling fiction or poetry or human interest stories on the internet. This might make a wonderful and fulfilling hobby, but it won’t make much of a business.

Instead, you want to be in the business of creating and selling practical information. You want to show people how to do things – things they don’t currently know how to do, but want to. Simply put, you want to be in the business of selling know-how.

This doesn’t necessarily mean that you have to scrap your favorite idea. Most topics can be refocused to pass the practicality test. Don’t write “How I Spent My Summer Vacation.” I’m sorry, but almost no one really cares. Write “How to Save a Small Fortune at Disneyland!” Don’t write “My Battle with Breast Cancer,” write “How to Live: One Woman’s Successful Battle with Breast Cancer.”

If you create a digital information product that passes these first two tests, focus and practicality, chances are very good that you’ll at least have a product with real sales potential.

The Marketability Test

A focused and practical information product is definitely on the right track. If you do a good job of telling your target audience about the product, it’s likely that the eBook will be at least a moderate success.

Really hitting one out of the park requires that you create a focused, practical product for exactly the right kind of customer: the desperate customer.

Digital information products are impulse buys. They’re generally written by unknown writers, published by individuals or unknown companies, and with production standards that are significantly lower than in the mainstream publishing industry. Despite this, they tend to be more expensive on a cost-per-page basis than most mainstream products that are sold in bookstores and newsstands.

The reason these products sell at all is a very simple one: A certain kind of customer wants a certain kind of information right now! The customer doesn’t want to drive down to the library or bookstore and look for it. He or she doesn’t want to order it from Amazon and wait a few days for it to be delivered.

The customer needs the information and needs it now.

The marketability test is a tough one to pass. Is your customer really going to be hungry for this information? Is your targeted customer a desperate buyer?

If the answer is no, you need to go back to the drawing board. You need to look at all of your options for changing that answer and passing that test. You might need to refocus the topic itself. You might need to rework your sales letter or the marketing message you’re sending your customer.

Everything is on the table: Your digital information product’s success or failure on this test will determine whether it is, at best, a moderate success or best-seller that will generate healthy revenue for your online business for many years to come.

Information Product Opportunities

1. Information Product

a) Generally, an information product is any chunk of knowledge that has been recorded in some fashion – whether that be in a print format, an audio format, or a video format – so that it can now be passed on to others.

b) As ‘digital goods’, if it delivers knowledge and you can e-mail it to the customer or offer it as a downloadable file, then it qualifies as an information product.

2. Information Product Formats

a) Print books and e-books

b) Booklets and special reports

c) Manuals and workbooks

d) Audio cassettes, CDs, or downloadable audio files

e) Videotapes and DVDs

f) Tele-classes

g) Subscription-based web sites

3. Being Infopreneurship

a) BusinessDictionary.com

I) Information entrepreneur.

ii) Business person who collects information from several sources, and combines it into novel ways to serve the readers’ needs.

iii) H. Skip Weitzen (author of the book ‘Infopreneur’) describes an infopreneur as “a person who gathers, organizes, and disseminates information as a business venture or as a value-added service.”

b) Wikipedia.com

I) a person whose primary business is gathering and selling electronic information.

ii) an entrepreneur who makes money selling information on the Internet

4. Benefits of Information Products

a) Passive income

I) Once an information product was created and the distribution was automated, sales can occur with little additional effort.

b) Cost of entry

I) The cost of creating electronic product is minimal

c) Expert status

I) Publishing a book enhances your credibility and can lead to speaking engagements and media interviews.

d) New products bring new customers

I) Each product may appeal to each customer differently

e) Marketing opportunities

I) Each new product helps you reach new markets with your advertising efforts

f) Cross-promotion opportunities

I) Giveaways are strategy to attract new customers as well as increase exposure to your target audience

g) Potential for corporate deals

I) You could resell your content to corporations or other professional organizations to give away to their customers or for use as training materials

h) Word of mouth

I) When you create products with tremendous value, inevitably your customers are going to talk about it.

5. Generating Information Product

6. Creating Information Product Content

a) Ask your audience:

” what is your biggest question (or challenge) about X?” (“X” is your specific topic)

b) Use a survey to your target audience or other people who are also interested in that topic

c) Write down your tips, techniques, strategies, or steps that solve the most popular questions or challenges

7. Keys to Success with Information Products

a) Quality: make sure you produce with highest quality

b) Expertise: demonstrate any credentials that you have in your field

c) Value: check to see how your competitors are pricing their products

d) Delivery: product delivery needs to be efficient and timely.

e) Marketing: a solid marketing plan is essential to success with info products

f) Repetition: the average consumer needs to be exposed to a product 6-8 times before making a buying decision

g) Development: all info product should be up to date. New product should be in development and complement the other products you have available

8. Strategies for Promoting Information Products

a) Build a website specializing in topics related to your products

b) Provide free information as a teaser or sample

c) Find public speaking engagements

d) Free teleconferences

e) Free newsletters and e-zines

f) Up-sell and promote additional products when someone makes a purchase

g) Establish yourself as an expert in your field by being seen and heard everywhere

h) Create an affiliate program

I) Swap advertising with websites and e-zines that reach your target market

9. Being an Expert!

10. Building an Expert Platform

a) Consulting

b) Establish a Website

c) Public Speaking

d) Teach Classes

e) Publish Articles

f) Branding

g) Blogging

h) Online Experts http://www.AllExperts.com

11. Case Study

a) http://www.SiteSell.com

Finding Best Selling Information Products to Sell Online

Discovering your niche is the first step toward finding the best-selling information products to sell online. I have identified 2 school thoughts. The first stands for promoting products related to your passions and interests.. The second school of thoughts consists to finding profitable and low competition niche opportunities.

The second step is knowing what people in your niche are really looking for. You must know their needs, their pains and their desires. Integrating the law of demand and supply in your online marketing strategy will also help you find the best products to promote in your niche. For example, let’s say that the demand is there – there are people who want to solve their problems in your specific niche and are looking for some specific information.

So now, you’ve to find the right and best-selling information products that can solve their problems or relieve their pains. But you must know the level of competition of your chosen product. In others words how many people are trying to sell the same product or any service related to your offer.

A simple research in Google, by typing the name of the product or even the name of your chosen keyword, will give you an idea about the level of competition. You can also use Google keyword planner to find low competition keywords relative to your chosen product. Let’s assume that we know that the demand of the product is high. If the competition is low, it means that you’ve found a best-selling information product to sell to your targeted audience.

Here is another trick you can use. If your Google search results come out with some ads on the right side of Google, it just means that there is money to spend on that niche. It gives you, at the same time, an idea of what others people are doing to promote the same product, opportunity or any service related to your chosen offer.

The next action you’ve to take, if you want to start making money selling your best-selling information products or others people products, is to learn how to promote your offers smartly and effectively. And getting the proper knowledge, tools and skills is the first step to creating a profitable and successful affiliate marketing business.

Remember that finding the best-selling information products to sell online is one thing. And increasing your online marketing skills will help you sell effectively and smartly your well-chosen products in the marketplace.