Create Information Products – How to Create a Profitable Business Using Ghostwriters

Create information products to solve people’s problems is one of the most profitable and easiest online business to be in. It’s much cheaper than setting up a traditional brick and mortar business. A digital information product doesn’t need you to keep an inventory and you profit the full 100% for every product you sell. Here’s a business plan of how to start this business.

1. What Information Products To Sell?

The best type of information products to sell is ebooks, where the content is delivered in a PDF format. However, instead of creating information products to sell in different niches, you need to focus on one niche. Make this decision on what niche you want to focus on before proceeding further.

For example, in the self-help niche, you can create information products on public speaking, self confidence, anxiety, anger control, build better relationships etc…

2. Getting Ideas

Since this is a business you’re running, you need to be serious. You need to study the niche and become an expert. Go to fourms and understand what problems people have. Read magazines and see what topics are related to your niche. Read newspapers and see what relates to your business.

If you do this, you will should have no problem coming up with ideas on what information products to create. Make a list of ideas regularly and choose the best one to start working on when it’s time to create a new information product.

3. Create The Information Product

Your next step is to create your information product. If you haven’t written an eBook before, go and buy an eBook from your competitors and see how they layout the eBook and the content that’s inside.

Do some research online and write your own information product. Make it something you’re proud to sell. Start off by writing your own information product first. You can hire a ghostwriter to do this task for you later on when you see how the business works.

Alternatively, hire a ghostwriter right away if you absolutely hate writing or you don’t have the time for it.

4. Packaging

This is what makes your information product sell. People will want to buy your product if the packaging is good. This means the design of the website needs to look professional and your sales copy needs to be convincing.

If you have no experience in writing sales copy and if you are not good at creating graphics, get them outsourced. This is a must!

As I said, it is the packaging that will make prospects buy from you. Some ghostwriters are experienced in creating information products online. Try to find one that will deliver a complete service including the sales letter and website design as well as ghostwriting the ebook.

5. Getting Traffic

Once your product is ready, it is time to drive traffic to it. Here are 3 ways how you can drive traffic to your website to test the response.

1. Write articles

Write about 10 good articles on your niche that is related to your information product. Again, if you don’t like writing, you can outsource this to your ghostwriter. Submit these articles to article directories and ezines.

The articles will get you backlinks to rank your website higher in the search engines and get visitor to your website. Articles are excellent in increasing your exposure.

2. Blog and Forum Commenting

Make a list of blogs and forums which have good traffic and are related to your niche. Take time to comment on them regularly with a link to your website.

Offer valuable advice and don’t advertise your information product otherwise people will think you’re a spammer. Just have a link to your website. This will enable you to “steal” some of the traffic from other websites.

3. Pay Per Click

Use pay per click advertising such as Google AdWords, Yahoo and MSN. Create some ads and drive traffic to your website. Monitor how well your information product sells.

6. Create an Affiliate Program

Create an affiliate program for your information product either by submitting it to Clickbank or use PayDotCom. Let people know they can promote your information product for commissions of 50% or more.

7. Collect Your Contacts

Always collect email addresses with everyone who comes in contact with you – Your visitors, your affiliates and your customers.

8. Repeat

Now you can just repeat the whole process with a new information product that focuses on the same niche.

However, once you’ve created the information product, you can email to the list which you have. The prospects and customers may buy this product from you if the previous one was good. Affiliates will want to promote your new product since they will earn more commissions.

The more information products you create, the bigger your 3 lists will get. After several information products you may have several thousand people on your list. Sending an email to them about your new product could produce thousands of dollars without doing any promotion of your own.

Following the business model above, if you sold an information product for $37 and 1,000 members of your list bought from you, that’s $37,000 in sales instantly. Don’t forget that your product will continue to sell as long as your website is there. The critical success factor is the professional ghostwriter you hired to create your information products.

Common Mistakes Made When Creating an Information Product

When people purchase information products, it is not because they couldn’t get the information somewhere else for free; in fact, they most likely can. With Google as our guide, the internet is full of billions of websites that offer information at no cost. The problem with this, however, is the number of websites that must be searched through and advertisements dodged in order to find good, solid information.

I have been helping clients,’ (lets refer to them as “experts” in their field) design and market information products for over 10 years. For the most part, they are confused and unsure of how to build a successful, marketable product. Along the way, I guide them through the process and help them avoid making mistakes however, depending on where they are in the process here are the most common mistakes I see:

1) “Experts” worry too much about incomplete content.

If you refuse to start building the product look and components before every “i” is dotted and “t” is crossed, you’ll never get your product to the marketplace. As an expert, you may be constantly tweaking and updating your system or information. Remember “Good is good enough”, Bill Glazer of GKIC will tell you.

The content is indeed the most important thing because that is what is being purchased, but there are also other parts of the project that need to be addressed. As you develop more and more product content, you can continue to add-on to your product and provide it to your clients in the form of updates or continuity. In the beginning, put together as many of your most valuable points so that you are providing the best information to the customer. As time goes on, you can add to it. Remember customer is getting value.

2) Experts don’t put enough energy into marketing because they are too wrapped up in the product.

If a potential customer doesn’t know your information product exists, how can they possibly buy it? Your product may have great information enclosed, but no one will know that if you don’t diligently market it. Your marketing plan need to include a compelling sales letter, a webpage and blog. In addition, you can try marketing techniques from article marketing to internet marketing – just make sure you’re marketing the product!

Tony Robbins, who sells information products related to personal growth development, is a great example of how to build a strong marketing campaign. His website is clean, respectable, and well made. The overall impression presented is of trustworthiness in he way he displays himself and his products.

3) Experts worry too much about the inside and try to perfect the appearance.

Buyers of information are more interested in the content contained inside the product than the appearance – they aren’t paying for pretty graphics or syntax. You could be spending this time increasing awareness about the existence of your product or adding even more useful information. Certainly, make sure the product is readable and organized nicely, but it is not necessary to struggle over the font or other visual elements.

An important note about the appearance of the product is that you must match the cover image or logo with the title name. If the image you use to represent your product and the title of the product don’t match, there will be a huge disconnect and your product will immediately lose validity (and sales).

If you take a look at Paul Meyers’ products including 24 Keys That Bring Complete Success and A Fortune to Share, you’ll notice that both attached images are simple but also reflect what is inside. 24 Keys That Bring Complete Success’s cover has a person holding a key with a label attached that says “Complete Success”. The cover is clever yet easy too look at.

4) No additional marketing and sales information is included within the information product.

If the customer gained a lot of useful knowledge, likes the style of your information product, or wants to know more, make it easy for them. Include a pamphlet or some sort of marketing/sales information for your other information products inside all of the packages. You might miss out on a quality sale if you don’t let the customer know that you have other guidance to offer them.

Say you have as many products as Bill Glazer and Dan Kennedy – if you didn’t include additional marketing information, you could be missing out on a few thousand dollars in sales just through that one buyer!

5) No free sample/free report (with real & true information!) is offered for potential buyers.

Most people don’t like to buy products blind; they like to know what they are purchasing. On your sales letter or other marketing materials, be sure you offer a free sample of your information product. For example, you could always give chapter one away free or offer a free report. If the customer likes chapter one, they will be much more willing to come back and purchase the rest of your information. Think about it – if you hadn’t given away the free sample, they probably wouldn’t have purchased it anyway so you’re not losing a sale.

No matter what kind of freebie you decide to offer interested customers, make sure it is reflective of what they will get when they purchase the product. For example, on Zig Ziglar’s website, he offers free MP3’s and other downloads of books he has written as a free preview of his work. He also writes a newsletter with free information that he then sends out to people who sign up.

I’ve mentioned many famous and highly successful information marketers. They’ve made their money this way for a reason; most likely because they’re good at what they do and have information marketing down to a science. To make your knowledge profitable, all you have to do is follow their recipes for success and you’ll certainly, with time, reach their level of notoriety as well.

Information Products – What Are They?

What is an information product?

Well, at risk of stating the obvious, it is a product that provides information. It provides information that people are willing to pay for.

Who is willing to pay for information?

Before I answer that, let me explore another question. What are people doing when they go online?

Apart from accessing social media sites to communicate and interact with other people, visiting news sites and online entertainment sites, all of which are becoming more and more significant, they are mostly looking for information.

More specifically, what they are looking for can simplistically take one or more of the following three forms:

1) They want an answer to a question.

2) They need to solve a problem.

3) They want to know how to do something.

Most of the information they want can be obtained for free, simply by entering their question into a search box or even more simply by typing the question into their browser and a click on one of the list of many results, which will invariably answer their question without the need to proceed further.

Some questions may involve digging a little deeper by doing a little research on the Internet. However, more complex information can be harder to find, if at all, requiring significantly more time and effort.

This is where an information product comes into play. For a few dollars, they can have the information they are looking for without all that time and effort.

What does the information product look like?

The product providing the information can be presented in a number of different formats, such as:

1) A simple pdf file for reading online or printing out.

2) An eBook for reading online, printing out or downloading to a tablet.

3) As an audio file for listening to online or downloading to a CD or MP3 player.

4) As a video for watching online or downloading to a suitable media player or tablet.

In many cases, the product is provided in a combination of these formats.

Another format becoming increasingly popular among product developers is a membership site. When someone buys the product, they automatically become a private member and can access the product on site in the many different formats previously described.

The membership format, particularly popular with coaching/ mentoring programs (which are just another form of information product), can extend to private forums and Facebook groups allowing members to interact with each other and at the same time providing a convenient support platform.

Packaging Your Own Information Product

What is an information product?

An information product is anything that provided useful, usable and needed information usually arranged in simple, logical, easy-to-follow easy-to-understand manner. Let us assume you have a passion for something say, sewing or cooking, or you have a hobby or pastime-say, maintain climbing, hunting or playing musical instrument, or you have a field of interest – say, journalism, law or medicine – then you can create an information product. Create any product no matter how small the profit margin is.

You can use a step-by-step method. to create your information product. This method describes your information product in detail.

Why Should You Create an Information Product?

There are two major reasons why you must create an information product

  • Information is a hot product! – It is in your best interest to market information products such as books, manual, special reports, audiotapes, and e-books
  • It is easy to charge money for knowledge that will make life easier or more comfortable for others

Lots of people will readily part with their hard earn income for information that will bring them lasting comfort.

In creating an information product, you must concentrate on the major issues, not on minor issues.

Avoid worries over little things. Information product can be packaged in form of infomercial. Infomercial is a TV advert, which does not take up to 20 minutes to sell the product. It has to do with before and after effect of using a particular product. One can also package Hard to find information product in Newsletter, either in hard copy version, or electronically in website.

Writing an information product should not scare you. An information product is simply a collection of instructions on how to do something. It is fairly simple to write and package. You just start getting down everything you can think of on how to do a specific skill.

Make sure all your notes are in one place and pretty soon you’ll have enough information to package other in book format, Audiotape, CD-Rom or manual.

The main thing is to simply start recording either on paper or on tape every tip you can think of that someone would need to know to be able to do the skill you are trying to teach.

Audio Tape

If you are packaging your info product on audio tape, you will be please to know that the spoken voice is the easiest thing to record. You don’t have to go to a studio and you don’t have to add music. You can record your info product using a small portable tape recorder. You can also record and edit your voice easily with your home computer.

Compact Disc (CD-ROM)

It is pretty easy to make informational product on Compact Disc as long as you have a Compact Disc burner. A Compact Disc burner is simply a Compact Disc player that also has the capacity to record. You can make lots of money from Compact Disc products cost of production can be as low as Two hundred and fifty Naira ($2), which can then be sold for as high as Twenty Thousand Naira($170). It is very essential that you get a Compact Disc burner. To produce the Compact Disc’s you got to have software that interfaces with the Compact Disc burner. You drag the file you want on the Compact Disc from one window to the burn window and hit “Create CD” A wizard pops up that leads you through the process and in a few minutes your CD is ready.


Information products can also be packaged into manuals. It is similar to a user Guide/manual, that illustrate how a particular appliance or product functions

A manual simply illustrates the procedure, the method and steps used to accomplish a particular task. One can package a manual on production of cosmetics, food and Chemical products. There are Thousands of untapped information yearning to be exploited and convert to raw cash. Manuals are normally produced using Microsoft Office Word.

Video Compact Disc

There is a popular adage that says, “seeing is believing” there is power in sight or vision. When people see what you are offering or talking about concerning a particular product, they tend to not only believe, but also accept the product. All one needs in producing a good info product on video, is a fairly good digital video camera. Duplicating the info product on video is fairly cheap and easy. Having gone through the various medium through which information products can be packaged, one is now left with the choice of selecting the best medium in packaging one’s product. One powerful truth each information marketer must take note of however is that packaging sells more than the product